When it comes to social media, people immediately jumped into conclusion about ROI, likes, facebook, metrices, IP address, sentiment analysis and many other 'keywords'. Ideally speaking, I believe all this is.... crap. How can you measure a human thought? How can you stimulate the human thought? Social Media is all about passing a message through the human thought. Twitter, facebook or any other social network are just an extension to this thought. Lets take two examples of the social connection, My mother is a traditional house wife, who also has a facebook account. When it came to getting a bride for her son (sadly me) it took her exactly 24 hours to get in touch with 2 girls from distant Karnataka (my hometown) In a social world this is fantastic, the social channels she used where simple telephone (that also a landline) and total 3 phone calls. The message spread like a wildfire. Here we need to note, getting a wife for her son is about her control over his destiny, which i...