Salesforce Ninja: An Elite Blog about Salesforce.com

"I am a social media expert" hea announced to no one in particular. I tried hard to avoid him but as we were the only two people in the room it was hard to do so still I pretended to avoid him. "I am going to start looking for clients now..." he said, "and teach them social Media." It was hard to avoid him as he bobbled in front of me with too much agility, 'Social Media?' I looked at him, 'you know social Media?' 'Correction dude,' I am an expert on social Media. I today created two fan pages for my friends,' he beamed. 'Social Media is in dude, where are you?' Clearly I was in an ancient Chinese torture chamber at the moment but he didn't know it... Yet. 'So what do you do in social Media?' I asked making a brave face. 'Its as simple as making bread butter toast...' he explained, I resisted reminding him that last time he burnt the toast and ate it pretending it to be brown bread, 'Open a twitte

When it comes to social media, people immediately jumped into conclusion about ROI, likes, facebook, metrices, IP address, sentiment analysis and many other 'keywords'. Ideally speaking, I believe all this is.... crap. How can you measure a human thought? How can you stimulate the human thought? Social Media is all about passing a message through the human thought. Twitter, facebook or any other social network are just an extension to this thought. Lets take two examples of the social connection, My mother is a traditional house wife, who also has a facebook account. When it came to getting a bride for her son (sadly me) it took her exactly 24 hours to get in touch with 2 girls from distant Karnataka (my hometown) In a social world this is fantastic, the social channels she used where simple telephone (that also a landline) and total 3 phone calls. The message spread like a wildfire. Here we need to note, getting a wife for her son is about her control over his destiny, which i