Salesforce Ninja: An Elite Blog about Salesforce.com

2012 is here and so are its predictions, doomsday prophecy and some old calender written on stone. Year 2011 was the year of the social media where the entire world came online. 700 million people on Facebook is just an indication of the world coming out of the hidden illusions. However, as I have been repeatedly telling social media is not letting people talk about stuff online, people were always talking about stuff, Social Media is enabling the topic that people talk about take advantage of the conversation by changing the course and being part of it. The year 2012 will see a new wave of Social Software and more rise in the terms of Enterprise 2.0 and collaborative software. There is a known factor that not all companies are open to become collaborative. There are multiple mindset for that, humanity has evolved from being a individualistic society to being a collaborative one. When earlier everyone had the schematics for building a spear (stone age), now together we build Lap

Move aside social metrics and the fancy infographics that make you go wow over social media. Lets get to the harsh reality, in a class of 40 people when Vishnu earned the award for the best student in class, 20 of the students got jealous, 5 of them felt their ego hurt, remaining were indifferent to the obvious. Soon the rumors started floating around about him being teachers pet, him washing teachers clothes and what not. Although these stats are made up, the point is there will always be dislikes for whatever you do. No program can go without reaction. It is human nature to criticize, criticism is one of the basic emotion of human mind, there is no need for coaching in criticism. Every brand will have their set of 'critics' who will feed off negative emotions and criticize, complain and try to stop everything that is being done. Isaac Newton was way ahead of his time when he proclaimed, 'Every action has equal answer opposite reaction', (Newton third law of motio