There are some speculations growing on in the market about the advent of social media, Social CRM and the increase usage of social sites like Facebook and Twitter. There are quite some articles about controversies around twitter, the most recent one being about TheRednerGroup and Game publisher 2k . A single tweet can spell disaster for a corporate if done wrongly. While this is going on, closer to home India, we have claims of cyber bullying and internet vandalism on celebrities like Barkha Dutt, IIPM . In these events one fails to take in account the social, astrological changes in the millennium that gone by and the change in the way society progressed. We first began long time ago with colonies, a group of people living together. The western civilization progressed with the rise of rumors and threats into the free world while the eastern civilization flourished the kingdoms of those who control the information. This ideology was carried on my the colonies to control the i...