Skip to main content

Being Cloud, Social and Mobile is the next step in being humans?

In the past few days the computer science world lost two of the most valuable gems, Steve Jobs and Denise Ritchie. While Steve jobs was the people hero, Denise Ritchie was a computer science hero. While the two did the things they did decades apart, there was one common trait shared by both of them, they both worked hard to make things simpler and build a platform for others to take charge.

Looking at C programming language no one will say its simpler but if you compare with the assembly language before C you will know the simplicity of it. Looking at Steve Jobs inventions right from the Mac to the iPad, they also tell similar story, the inventions were made for simplicity.

An ad for iPhone simply states, what do you want to do with this phone? No jargons, no complexities. The c language had similar concept, what do you want to do? Printf? Scanf? getCh? Computer engineers will know these keywords, for others they are part of c programming language. Only the ones who have worked or taken a class in assembly language (I took two one for microprocessors and other for microcontrollers, how glad am I to work with force.com) will know the power c have to them.

If we have to learn one thing from both these visionaries, it is, make things simple. They both strived hard to make complex things very simple. Simple so that everyone could use them. In CRM this is the simple problem we try to solve, how do I connect to my customers easily? How do easily understand what they are saying?

Most importantly where are they complaining?

Most of these customers now are social, they are using the social channels to communicate. It makes sense to meet them halfway there, by quickly migrating to SCRM, the company can bridge the gap between complains and customer service. The employees of the company who will be constantly in touch with the costumers, will be using the smart phones. It makes sense to give them the flexibility of mobile access, so that they can work freely with the customer.

Finally using cloud systems also makes sense. We live in subscription based economy, business users need not understand the complexity or the concept of server software. There is a concern about data privacy but that can be addressed by a trustworthy vendor. Simply code in your username and password and start using it.

We are in this world for a limited time, instead of increasing complexity of the things we do, let's make things simple. Many suits won't agree to this but business should be as simple as using an iPhone.

Simple. Easy. Enhancing.

Popular posts from this blog

The curious case of the custom redirection on Salesforce Console

Every developer worth their salt knows that the easiest way of redirection from a page to another is by using everyone's favorite function

public PageReference redirect() { PageReference pageRef = page.peskyProblemRedirection; pageRef.setRedirect(true); return pageRef; }
And the method is called by adding it to the Action attribute of the CommandButton or link, which works like charm and the user is redirected to the page after completion of the action.
So why am I going back to the basics? Because this way of redirection causes a pesky little problem in using the Service Cloud or Sales Cloud console.

Let's illustrate the problem, let's say you have a visualforce page as follows:

<apex:page sidebar="false" showHeader="false" controller="myExampleController"> <apex:form > <apex:pageBlock > <apex:pageBlockButtons > <apex:commandButton action="{!Redirect}&qu…

Some PDF tricks on Visualforce: Landscape, A4, page number and more

The beauty of Visualforce is simplicity. Remember the shock you received when you were told the entire page renders as PDF if you just add renderAs=PDF to the Page tag.

For those who thought I spoke alien language right now, here is the trick, to render a page as PDF, we add a simple attribute to the <apex: page> tag

<apex: page renderAs='pdf'> This will render the entire page as PDF.

Now, say we need to add some extra features to the PDF. Like a page number in the footer or we need to render the page in landscape mode. Faced with this problem, I put on my Indiana Jones hat and went hunting for it in the vast hay-sack of the internet (read: googled extensively). Imagine my happiness when i found a big big page with many big big examples to solve the problem. The document I am referring to is from W3C, paged Box media.

Long story short, I now possess the ultimate secret of rendering the page in any format I want. So here are few tricks I learned from the page. To p…

Cache me if you can: What you should know before daring to set URL parameter on visualforce

If someone gave me a pence for every time there was an SOQL query in an APEX Class without using Limit or a condition during a code review, I could afford a Lamborgini this month. Sigh. If only. We make it a habit of going digging for data, at the very moment we need it. The crux of this problem happens when you have chain classes which are independent of each other. Each class needs the reference from a single record and we have to query for that record every single time.

While we don't see it, every SOQL query has a cost to it, and it does not go in my Lamborghini fund, however, it should. In a recent project, we had to construct an Account 360 page that could fetch information from different integration points. The page was also called using a live telephony integration, which could pass the phone number for the account. This required an ability to keep in context the Account that was on call.

Passing the Account id in URL parameter was a valid option, however, any manipulatio…