Skip to main content

The social aggregation of clunk and junk

Hello, and thank you for reading this letter. There is a starving little boy in XYZ who has no arms, no legs, no parents. This little boy's life could be saved, because for every time you pass this on, a dollar will be donated to the Little Starving Legless Armless Boy from XYZ Fund. Forward this to atleast 10 people so that we get enough money blah blah blah.

How many of us have received this email in the past? I believe it is safely to say all, it was prominent in the olden days of Yahoo when email was a private affair not the thing you would discuss with your friend over the wall. I do not know how effective the campaign was but people did hit forward to the mail. I mean how easy it is to just forward it? Who knows maybe there is a boy in it. We have forwarded many such emails in the past, some people still do.

Sometimes they contain blessing from some God who will curse you if you don't do things etc. But nowadays this forwards have stopped being funny and have turned into serious news forwards. Today morning, as I walked into office I received a email from friend about a very sensitive letter written to the prime minister of India by the editor of the times of India, Mumbai. The contents of the letter were sensitive and maybe true to the fact, they contained the sentiment of many people.

However the main concern was? Why choose the name of the tabloid and the editor? To give it credit. Any campaign needs credit and the name was a credit. So I simply Googled the name of the editor to see if the name held any credit.

This is a snap of what were the top results in the name of the editor. If we observe carefully most of them are  personal blogs and discussion forums carrying the same email forwards text. The news that was in the email is simply and mindlessly published on the forums as quickly as it spread. 

The letter is sensitive and the people will have a tendency to forward it, which is only fair. But this creates a aggregation of the fake news and a cloud of junk which may hide one single authentic link for the source. 

What can be done for it? Obviously there are moral obligations of checking what you post on the blog and forward emails but obviously if it was really to be done, we won't be where we are right now won't we?

What are your views.

P.s. The email circulated was with respect to corruption and India, are they any other email circulated in other regions?

Popular posts from this blog

The curious case of the custom redirection on Salesforce Console

Every developer worth their salt knows that the easiest way of redirection from a page to another is by using everyone's favorite function

public PageReference redirect() { PageReference pageRef = page.peskyProblemRedirection; pageRef.setRedirect(true); return pageRef; }
And the method is called by adding it to the Action attribute of the CommandButton or link, which works like charm and the user is redirected to the page after completion of the action.
So why am I going back to the basics? Because this way of redirection causes a pesky little problem in using the Service Cloud or Sales Cloud console.

Let's illustrate the problem, let's say you have a visualforce page as follows:

<apex:page sidebar="false" showHeader="false" controller="myExampleController"> <apex:form > <apex:pageBlock > <apex:pageBlockButtons > <apex:commandButton action="{!Redirect}&qu…

Some PDF tricks on Visualforce: Landscape, A4, page number and more

The beauty of Visualforce is simplicity. Remember the shock you received when you were told the entire page renders as PDF if you just add renderAs=PDF to the Page tag.

For those who thought I spoke alien language right now, here is the trick, to render a page as PDF, we add a simple attribute to the <apex: page> tag

<apex: page renderAs='pdf'> This will render the entire page as PDF.

Now, say we need to add some extra features to the PDF. Like a page number in the footer or we need to render the page in landscape mode. Faced with this problem, I put on my Indiana Jones hat and went hunting for it in the vast hay-sack of the internet (read: googled extensively). Imagine my happiness when i found a big big page with many big big examples to solve the problem. The document I am referring to is from W3C, paged Box media.

Long story short, I now possess the ultimate secret of rendering the page in any format I want. So here are few tricks I learned from the page. To p…

Cache me if you can: What you should know before daring to set URL parameter on visualforce

If someone gave me a pence for every time there was an SOQL query in an APEX Class without using Limit or a condition during a code review, I could afford a Lamborgini this month. Sigh. If only. We make it a habit of going digging for data, at the very moment we need it. The crux of this problem happens when you have chain classes which are independent of each other. Each class needs the reference from a single record and we have to query for that record every single time.

While we don't see it, every SOQL query has a cost to it, and it does not go in my Lamborghini fund, however, it should. In a recent project, we had to construct an Account 360 page that could fetch information from different integration points. The page was also called using a live telephony integration, which could pass the phone number for the account. This required an ability to keep in context the Account that was on call.

Passing the Account id in URL parameter was a valid option, however, any manipulatio…