Skip to main content

The Myth of Social Media Reality

Asterix Obelix and Co.The Graphic novel of Obelix and Co. by René Goscinny and Albert Uderzo (from the comic series of Asterix) tells us the story of Menhir. The romans to capitalize the Gauls and capture them, decide to buy the Menhir from Obelix. Seeing Obelix showcase his richness, the villages of Gaul start making Menhir and sell it to Caeser.With Preposterus buying up every menhir at ever-increasing prices, it is not long before the camp of Totorum is filled with menhirs, and Caesar's finances heavily in debt. This causes a real trouble to Caesar and the romans because of one single thing... No one really knows what Menhir are used for!!!!

The first and most important factor about Social Media is, it is Menhir, a big rock that everyone is making but no one has any idea what it is used for.

When I meet people, they come with flasy names, I am social media manager for XYZ company or I am social media strategist for XYZ company. The big old tycoons of business are worried, what is this storm of Social media? Oh that facebook, its no use anyway. Don't you know MySpace? There was a big storm back then. This facebook is going that way Or some young tycoons (I am surprised how many they are wow) say, Oh Yes, I prefer twitter, facebook and all. See 360 degree connectivity, ROI, Socionomics and all that. But when asked a simple question, how do you earn ROI out of Social Media, very few people have answers.

Everyone is talking about Why the social media is needed, no one is talking How the social media is useful. Yes, Facebook has the largest population on the planet, this is amazing, this simple tells us that 36% of the world is damaged and lonely, it does not mean all of them are waiting for you to befriend them and spam their walls with your product.

Don't stack up your camps with Menhir like Preposterus did. Try to understand the logic behind it, try to understand what Social media can do for you. Its like Brahma-astra from Ancient vedic Hindu, can take over the world if used correctly or destroy everything in sight, if used wrongly.

Social media is not about facebook, its not about twitter. Its about winning the customer back in a way he likes. Its not about the false promises you made in your corporate brochure or the fancy ad that convinced (read: tricked) people into buying your products and scrapping them anyways. Think about it this way, every customer who bought a product from you, will buy it from you or is angry with you is standing in a large football stadium looking at you. You get one chance of 140 characters to turn that large crowd with you or without you. Use your words wisely.

Also social media won't help you a lot in getting that ROI you wanted, it will help you begin on a journey to get that ROI back. Social media is a shift in the way we communicate and its about time you shed the last cloth of disguise and get into the pool, raw and pure.

Popular posts from this blog

The curious case of the custom redirection on Salesforce Console

Every developer worth their salt knows that the easiest way of redirection from a page to another is by using everyone's favorite function

public PageReference redirect() { PageReference pageRef = page.peskyProblemRedirection; pageRef.setRedirect(true); return pageRef; }
And the method is called by adding it to the Action attribute of the CommandButton or link, which works like charm and the user is redirected to the page after completion of the action.
So why am I going back to the basics? Because this way of redirection causes a pesky little problem in using the Service Cloud or Sales Cloud console.

Let's illustrate the problem, let's say you have a visualforce page as follows:

<apex:page sidebar="false" showHeader="false" controller="myExampleController"> <apex:form > <apex:pageBlock > <apex:pageBlockButtons > <apex:commandButton action="{!Redirect}&qu…

Some PDF tricks on Visualforce: Landscape, A4, page number and more

The beauty of Visualforce is simplicity. Remember the shock you received when you were told the entire page renders as PDF if you just add renderAs=PDF to the Page tag.

For those who thought I spoke alien language right now, here is the trick, to render a page as PDF, we add a simple attribute to the <apex: page> tag

<apex: page renderAs='pdf'> This will render the entire page as PDF.

Now, say we need to add some extra features to the PDF. Like a page number in the footer or we need to render the page in landscape mode. Faced with this problem, I put on my Indiana Jones hat and went hunting for it in the vast hay-sack of the internet (read: googled extensively). Imagine my happiness when i found a big big page with many big big examples to solve the problem. The document I am referring to is from W3C, paged Box media.

Long story short, I now possess the ultimate secret of rendering the page in any format I want. So here are few tricks I learned from the page. To p…

Cache me if you can: What you should know before daring to set URL parameter on visualforce

If someone gave me a pence for every time there was an SOQL query in an APEX Class without using Limit or a condition during a code review, I could afford a Lamborgini this month. Sigh. If only. We make it a habit of going digging for data, at the very moment we need it. The crux of this problem happens when you have chain classes which are independent of each other. Each class needs the reference from a single record and we have to query for that record every single time.

While we don't see it, every SOQL query has a cost to it, and it does not go in my Lamborghini fund, however, it should. In a recent project, we had to construct an Account 360 page that could fetch information from different integration points. The page was also called using a live telephony integration, which could pass the phone number for the account. This required an ability to keep in context the Account that was on call.

Passing the Account id in URL parameter was a valid option, however, any manipulatio…