Skip to main content

Marc Benioff Dreamforce '10 Keynote Snipets

Yesterday night (Indian time IST) I was doing timepass on the internet (Read: Socializing in the massive social network) when I saw #DF10 hash tag become the 5th most popular hash tag in the American trend on Twitter. As intrigued that I was on the event, I realized that not only are we Socializing, we are trending too.

It was instinct after that I suppose, I knew the one place I could see what was happening there in Moscone Center, SFO right there sitting on my laptop, Salesforce Live where all the events are covered live and on-demand, you thats why cloud rocks.

Some of the spinets of the keynote from Marc with my views on it:
  • Salesforce.com Fortune's fastest growing company in 2010.
  • Salesforce.com was the first company to use the term "platform-as-a-service."
  • History of collaboration: 1980s: workgroup computing. 2000s: intranet computing today: social computing
  • Benioff says Salesforce.com's operation runs on 1,500 PCs.
  • The 1.35 CO2 emmissions (gram CO2 per transaction) for on-premise - .09 for Salesforce.com users and .2 for Google users. (If this is true, it is impressive.)
  • Oracle's "cloud in a box" is NOT the cloud, according to Benioff. "We need a cloud computing test" says Benioff.
  • Benioff: "Beware the false cloud" - it is not efficient, democratic, etc. (Yes agreed, but still we have no solid definition of cloud so we can give them benefit of doubt.)
  • When he started Salesforce.com he asked why enterprise software isn't made like Amazon.com. Now he asks why enterprise software isn't made like Facebook.
  • Much has changed - touch interfaces, geolocation, feeds, push technology, mobility.
  • Benioff talking about Chatter Free now.  (Yes Chatter got free, 5000 user licenses with Developer Account, thats something)
  • Coming February 2011 - Chatter.com (Seriously if this is another product just like twitter, we don't need it. Google learned the less the hard way, maybe Salesforce.com will too.)
  • Benioff talking about Force.com and Cloud 2 now. Says 50 new features coming to Force.com, being announced tomorrow. Promises "huge" announcements.
  • Steve Fish - EVP of technology technology is talking about Database.com. Salesforce.com's total database records doubled in one year, and transactions increased by 50%.(Now this is exponential leap in Cloud Computing, Cloud Database, the demo was impressive. No clear idea if this will be part of Sales and Service cloud or only a new Cloud, means more money.)
A view on some new Clouds on Salesforce:


Chatter.com
Chatter was impressive but from what I saw was, Chatter was twitter for co-oporation. It was a collaboration tool to share official documents and information. So far so good. But if Salesforce.com is trying to cook up chatter as the new twitter killer, I think its not a good idea.
Its just like Google Buzz or for that matter Google Wave, we do not need another short messaging service. We have twitter and are happy with it. Instead if they think of something to enhance the twitter experience, that would be innovative.
Now, obviously I am taking just now, only time will tell what Chatter.com has to offer. Lets hope I am wrong.


Database.com
Ok My first question is, how much has Salesforce.com paid for this domain name? Its amazing. The demo at Dreamforce '10 was impressive and the whole look and feel of the system was as easy as Salesforce.com and as awesome as force.com. Not only are they opening their database to corporations, which includes more revenues for them, but also making them easy targets to hackers. Yup, imagine the world data in a centralized location on 1500 pcs, scary isn't it? But hey thats just paranoid me. As long as my bank doesn't hire Salesforce.com to store my account information, I don't worry about it a lot.

Will keep you updated, in-case you want to connect with me on twitter, I tweet from @sidoscope

Disclaimer: The keynote has used Read Write web live blogging as reference
The views expressed are individual and not affiliated to any company. This should NOT be used as reference while purchasing of Salesforce licenses.

Popular posts from this blog

The curious case of the custom redirection on Salesforce Console

Every developer worth their salt knows that the easiest way of redirection from a page to another is by using everyone's favorite function

public PageReference redirect() { PageReference pageRef = page.peskyProblemRedirection; pageRef.setRedirect(true); return pageRef; }
And the method is called by adding it to the Action attribute of the CommandButton or link, which works like charm and the user is redirected to the page after completion of the action.
So why am I going back to the basics? Because this way of redirection causes a pesky little problem in using the Service Cloud or Sales Cloud console.

Let's illustrate the problem, let's say you have a visualforce page as follows:

<apex:page sidebar="false" showHeader="false" controller="myExampleController"> <apex:form > <apex:pageBlock > <apex:pageBlockButtons > <apex:commandButton action="{!Redirect}&qu…

Some PDF tricks on Visualforce: Landscape, A4, page number and more

The beauty of Visualforce is simplicity. Remember the shock you received when you were told the entire page renders as PDF if you just add renderAs=PDF to the Page tag.

For those who thought I spoke alien language right now, here is the trick, to render a page as PDF, we add a simple attribute to the <apex: page> tag

<apex: page renderAs='pdf'> This will render the entire page as PDF.

Now, say we need to add some extra features to the PDF. Like a page number in the footer or we need to render the page in landscape mode. Faced with this problem, I put on my Indiana Jones hat and went hunting for it in the vast hay-sack of the internet (read: googled extensively). Imagine my happiness when i found a big big page with many big big examples to solve the problem. The document I am referring to is from W3C, paged Box media.

Long story short, I now possess the ultimate secret of rendering the page in any format I want. So here are few tricks I learned from the page. To p…

Cache me if you can: What you should know before daring to set URL parameter on visualforce

If someone gave me a pence for every time there was an SOQL query in an APEX Class without using Limit or a condition during a code review, I could afford a Lamborgini this month. Sigh. If only. We make it a habit of going digging for data, at the very moment we need it. The crux of this problem happens when you have chain classes which are independent of each other. Each class needs the reference from a single record and we have to query for that record every single time.

While we don't see it, every SOQL query has a cost to it, and it does not go in my Lamborghini fund, however, it should. In a recent project, we had to construct an Account 360 page that could fetch information from different integration points. The page was also called using a live telephony integration, which could pass the phone number for the account. This required an ability to keep in context the Account that was on call.

Passing the Account id in URL parameter was a valid option, however, any manipulatio…