Skip to main content

The Missing Link in Social media




In India there is a famous saying, 'Not all fingers on your hands are of the same size.'  It simply suggests that no two human beings are same. We all think differently, we all have different aspirations. When it comes to social media sites, the world is roughly classified as the battle between Facebook, twitter and Google plus.

I have repeated this since beginning, Social media is not new, people were social like this before. If human being is nothing but only social. We used to gather around bonfire, gather near water cooler, people used to bond together in the rock concerts, they bonded in favorite bars. They did talk about brands and advertise there too. With the advent of computers, people have started channeling their energy on the computer. They do things online, why? For one, you can bond with freakishly high number of people that you can physically meet.

Every day some start-up does a special feature in some online tech magazine about what these social network are missing. Everyday someone writes what the current social network lacks and how it can be fixed. But I believe we all are making one big mistake, we are putting twitter, facebook on the same page, which infact is misleading.

A rough analysis of social activities indicates the following traits in social users.

1. People who use twitter are creators, active agents who like to broadcast things irrespective if someone reads them or no. They are not so keen on knowing what their friends are up-to and prefer living in the moment. The twitter crowd accepts everyone. At the same time, it does not stop for anyone.

2. People on Facebook are closed, they tend to form small comfort zone and prefer to stay in them.

There are different types of social users and they haunt different places in different social network. Bringing them all together can be fatal and disastrous. The point is not to hunt for flaws in the social network and go on and build one for yourself. Google tried that, I wonder how many people actually like it?

The creator won't like it because its too heavy to understand, to channel creativity there should be freedom from expression, this can be evident for the fact that many twitter users still are fine with old twitter with no fancy animated graphics and stuff.

The normal facebook users have already build their comfort zone and won't be comfortable for moving out until and unless their comfort zone moves out.

Instead of creating more and more social networks we should try understand each other. There is no point in creating a separate social networks for communities. You cannot make people from twitter join facebook unless of course you threaten to kill a puppy if they don't. You cannot make people from facebook use twitter, their twitter account will lie dormant even if they create.

The strategy you design for both these networks should not be same, while on twitter, updating a status once in a day may not be as effective on facebook regular updates can amount as spamming. Again, customers on facebook would want freebies and stuff but people on twitter would like to engage in conversations. You cannot stereotype people on twitter as your customers and use it as a advertising medium. You have to fold up your sleeve and get in the mud if you really wish to connect.

It is very impolite to intrude in the personal space of a person, before doing it, always and I repeat, always LISTEN to them first. Then you may make your move.

What do you think?

Toon Courtesy: www.theholycow.co.in

Comments

  1. U kno sum1 unfollowd me n ma frn just bcoz we were in a convo n she thot twittr wasn't 4 tat:PU kno sum1 unfollowd me n ma frn just bcoz we were in a convo n she thot twittr wasn't 4 tat:P

    ReplyDelete

Post a Comment

Popular posts from this blog

Video: Top ten tips on how not to ruin Salesforce implementation

Another presentation for the London Salesforce Developer Group using mobile app. 
When it comes to Salesforce development, we all know what it takes to deliver stuff. Having a certified professional helps you gain a knowledgeable partner but what about the things such as common sense?  We all know how to deliver things on client requirements but what about things that are not mentioned by the client. We will be discussing in details things that will enhance the user experience, focus on tips to read your customers mind and have a bit of perspective on the user experience.

Cache me if you can: What you should know before daring to set URL parameter on visualforce

If someone gave me a pence for every time there was an SOQL query in an APEX Class without using Limit or a condition during a code review, I could afford a Lamborgini this month. Sigh. If only. We make it a habit of going digging for data, at the very moment we need it. The crux of this problem happens when you have chain classes which are independent of each other. Each class needs the reference from a single record and we have to query for that record every single time.

While we don't see it, every SOQL query has a cost to it, and it does not go in my Lamborghini fund, however, it should. In a recent project, we had to construct an Account 360 page that could fetch information from different integration points. The page was also called using a live telephony integration, which could pass the phone number for the account. This required an ability to keep in context the Account that was on call.

Passing the Account id in URL parameter was a valid option, however, any manipulatio…

Four secrets to improve the usability of your visualforce/Lightning pages on Salesforce

In the immortal words of a certain machine returning back in time, I am back. For now. After procrastinating for over a year and drafting a lot of rants- I am back with a very important coding lesson for you. For now.

When we are designing a Visualforce page or an app or a lightning component (added that only to trick google) or any web page for that matter, we often tend to wrap up things quickly. Ask anyone on the team, how to design a good User Experience? and the person will immediately throw buzz words like Bootstrap, angular and other useless libraries (did someone squint?)

Ok, Bootstrap, Angular-Js, and all the libraries are really cool and are useful in designing a fabulous UI. They are helpful in creating responsive pages that will work on all the devices but this post is not about those. Nope. For the purpose of this post, all the external libraries and buzzwords you use to decorate your resume are useless. (Adding Angular JS in your resume for a Salesforce consultant posit…