Wednesday, March 16, 2011

Social Landslide

We all live in a social world, where everyone knows someone, somewhere. A few days ago I wanted to determine the exact followers of my blog and the numbers were vast, I had around 150+ followers using google reader, 300 around using facebook and 450 around on twitter. Most of these followers overlapped each other. feedburner told me, amidst this chaos the total reach of my blog is 200 people per day on an average. So basically there was no way to determine the exact number of followers.

This actually got me thinking about the social scenario nowadays. An average person has joined more than one social network. The social scenario nowadays is completely cluttered and decentralized. We have many tools for the trade, while facebook connects me to my friends, flickr helps me share my albums. A colleague in office casually passed around a information, 'Did you add me on orkut? I uploaded some pictures on my Singapore trip on it.'

It was chaos, for I am already added on his Facebook, Gtalk and Twitter. The decentralization and competition between social vendors is creating massive amount of (in web lingo) spam. Sorting through this spam not only takes a toll but also gives you a heavy headache at the end of the day. And as it happened during the olden yahoo mail days, when the amount of spam is more than the amount of email in your inbox, you will miss out the important communication.

Michael Arrington from techcrunch says that just like Google pageRank did to online search, separation of crap from search results, someone should come up with something to help us sort through this mess of social landslide.
There are already tools for the trade available in form of tweet deck, seismic web and other tools etc.

There was a much hype many days ago about a flock social browser build on firefox by some Indian Cos. The concept was nice, where it gives the tools to keep things open even while browsing, but many people will agree with me that it also increases chunk. These tools give you simplified access to the vast social media but at the same time annoy us to the core by giving constant updates from all the networks.

We need something to actually categorize this vast chuck of data spreading like the virus and rank them for us. We need something to actually make sense of this large data and categorize it for us. Android mobiles comes inbuilt with social hub, a utility that connects all the online profiles of the friends into a single, streamlined interface for easy access.

There should be a social hub for the web that connects all the things together in a single streamline interface that is not only easy to operate but also easy to connect.

True Story.