Skip to main content

Newton third law of social media

Move aside social metrics and the fancy infographics that make you go wow over social media. Lets get to the harsh reality, in a class of 40 people when Vishnu earned the award for the best student in class, 20 of the students got jealous, 5 of them felt their ego hurt, remaining were indifferent to the obvious. Soon the rumors started floating around about him being teachers pet, him washing teachers clothes and what not.

Although these stats are made up, the point is there will always be dislikes for whatever you do. No program can go without reaction. It is human nature to criticize, criticism is one of the basic emotion of human mind, there is no need for coaching in criticism. Every brand will have their set of 'critics' who will feed off negative emotions and criticize, complain and try to stop everything that is being done.

Isaac Newton was way ahead of his time when he proclaimed, 'Every action has equal answer opposite reaction', (Newton third law of motion). These law can be adjusted for social media in a slightly different way, 'Every social media promotion will have a equal and opposite comment.' There will be likes and dislikes for everything we do on social media. If you are looking forward to form a social media utopia, where everyone likes you and your social media program, here is what you can do... Forget it.

There are three possible things that are done:
1. Try to change their mind
Good idea if you are planning to get the saint of the year award. I won't say it is a bad thing, but it is a fruitless effort wasting time. Plus argument on your brand facebook page won't look nice.

2. Banning the trouble makers
It is a good policy to keep trouble makers at bay but banning just because they cause trouble is not always a good idea. Chetan Bhagat made the mistake making, #ChetanBlocks a bigger trend that him. Trouble makers can be classified into two parts, abusers and critics. If critics are making no sense, they can be put into category of abusers. Abusers can be safely blocked, not critics. Critics have a bigger fan base and a better fan following, blocking them is equivalent to spoiling the reputation in front of all of them.

3. Let them be
This strategy will mostly work if they are busy in attention seeking tactics. Once it is realized no one is paying them any attention, they soon die out. Obviously, if people are genuinely criticizing the brand or product, listen to what they are saying and work on it. Some of the biggest critics could be your biggest fans only hurt.


There will be backlash for all your grand effort, some sour grapes will give your agents a tough time. Instead of arguing with them with all your mind, move on. If the ratio of likes vs dislikes is fine (more likes and less dislikes) you need not worry. If the dislikes are more, be a bit wary. If it has all dislikes, rethink.
Social media is transparent, honest and dangerous. This is a one way street, think hard before entering it or there will be disastrous effect, some no PR could fix.


Labels:

Comments

Post a Comment

Popular Post

The unofficial guide to become a Certified Salesforce Administrator (ADM 201)

In my attempt at maximum certifications in 60 days, I completed Salesforce Certified Administrator exam on February 11th 2013 So you have decided to ramp up your career and take certifications in your hand. Good choice. It is also likely that this is the first time you have heard of Salesforce, certification and since your company has a vision of you completing the certification you have decided to do it. At this stage it is likely that, You have done extensive googling. You have received countless brain-dumps. And you have received plenty of advise from different types of users which ranges from Admin certification is easier than making coffee to Admin certification is tougher than building a rocket-ship to fly off to the moon. The purpose of this guide is to give you a clear understanding of what to expect when you are expected to become Certified Salesforce Administrator. To bring sense to all the things you have seen so far and to clearly explain what to do and what
72 comments
Read more

Some PDF tricks on Visualforce: Landscape, A4, page number and more

The beauty of Visualforce is simplicity. Remember the shock you received when you were told the entire page renders as PDF if you just add renderAs=PDF to the Page tag. For those who thought I spoke alien language right now, here is the trick, to render a page as PDF, we add a simple attribute to the <apex: page> tag <apex: page renderAs='pdf'> This will render the entire page as PDF. Now, say we need to add some extra features to the PDF. Like a page number in the footer or we need to render the page in landscape mode. Faced with this problem, I put on my Indiana Jones hat and went hunting for it in the vast hay-sack of the internet (read: googled extensively). Imagine my happiness when i found a big big page with many big big examples to solve the problem. The document I am referring to is from W3C, paged Box media . Long story short, I now possess the ultimate secret of rendering the page in any format I want. So here are few tricks I learned from the p
17 comments
Read more

The Basics of writing a Apex Trigger

One of the most important and common asked question on Forums and everywhere is how do I write a trigger. Coding in Apex Trigger is like going to a dentist for a root canal, you keep dreading the moment until you realize it is actually not going to hurt you. If you plan to write an Apex Trigger this quick guide will help you doing so. The first and foremost rule in writing a trigger is to remember the oldest suggestion given to the most comprehensive Hitchhikers Guide to Galaxy, ' Don't Panic. ' Writing a trigger is not a rocket science, in-fact we should thank the team at Salesforce and ForceDotCom for making everything so simple, that anyone can do it. Enough of talk, lets code. So you want to write a trigger. Let us have a glimpse of what we are going to build. The problem statement is as follows Problem:  When the User is entering the Opportunity, check for the Opportunity Amount. If the Opportunity Amount is greater than 50,000. Mark the Parent Account as
21 comments
Read more