Reinventing the wheel is the biggest jargon used in business. It simply means doing the same thing again and again.
Whenever I go to any presentation on social media, everyone talks about numbers, so and so network has so and so people. You can use so and so medium to use them.
Very few people realize that social media is less about social tools and more about the people.
The social tools only provide an easy medium to measure the reach of your campaign. However social media requires faith, faith and passion in your product and your costumer.
If the customer believes in your product and you, you will never need any social media strategy to work on because the client will be doing the marketing for you.
Ofcourse by doing this we are again reinventing the wheel. This ideology is the oldest written ideology in the world. That's how the man who inventing the wheel sold his idea to the world.
Imagine asking people to balance on a wheel in a world that did not know how to stand properly. What strategy did he use is worth a find, no?